A Cinematography Tip that instantly broke the internet. Shane Hurlbut, ASC was showcasing how the gold and silver helps bring out darker skin tones and adds depth, dimension and richness.

731,000 views

34,600 likes

9,730 saves

7,512 shares

228 comments

18,319 new followers from this reel

A trailer for our 1st AC mentor Derek Edwards On Set Series course!

30,000 views

609 likes

109 saves

62 shares

Our infographic carousels are some of the highest shared, engaged and saved content. This particular post was in collaboration with ShotDeck.

3,705 likes

1,836 saves

537 shares

A clip from the Sony Burano Live Demo where our team curated & selected this section, resized it 9x16, added captions, and facilitated a collaborative post between Sony Cine and Shane Hurlbut ASC’s accounts.

101,000 views

4,183 likes

883 saves

609 shares

When we were at Cine Gear, a team member had the idea to film Shane after he was passionately telling all of us the history of this light. We cut this together and added captions.

151,000 views

6,174 likes

1,312 saves

1,702 shares

1,157 new followers from this reel

Our team was present at the location scout for the Sony Burano Live Demo and we filmed a video of Shane describing what people can expect out of the presentation.

83,700 views

3,059 likes

277 saves

219 shares

A infographic carousel defining filmmaking terms that you can find on our website under the glossary. The goal for this post was to drive people to the glossary on our site and to create a free account on our platform.

2,967 likes

2,219 saves

521 shares

We selected a clip, resized it to 9x16 and added subtitles from Inner Circle Podcast Episode 7 with Shane and Lydia Hurlbut. This clip resonated with the filmmaking audience and blew up.

114,000 views

4,187 likes

773 saves

1,676 shares

This was a testimonial video that the FA editorial team created and we packaged it for social media. We were in charge of adding subtitles, inviting members to collaborate on the reel and crafting the caption and hashtags.

42,400 views

1,387 likes

118 saves

91 shares

25,312 non-followers reached

Another successful cinematography tip with Shane Hurlbut, ASC that includes a CTA for people to lean more and become a member.

204,000 views

8,583 likes

1,547 saves

617 shares

Part 2 of a post that we created taking information from a blog on the Filmmakers Academy website. We used all ShotDeck images and had them be a collaborator on this series. Both posts amassed over 11,000 likes.

Part 2 Analytics:

6,212 likes

4,964 saves

883 shares

This was an infographic carousel our team created to give a sneak peak of our Cinematic Light Quality Masterclass and encourage people to partake in our Black Friday sale while still providing educational value.

1,684 likes

547 saves

338 shares

A clip from Justin Jone’s masterclass on the FA platform that also promoted the Black Friday sale. The LO team selected this clip, resized it 9x16, added subtitles, created the caption and facilitated the collaboration post.

29,500 views

709 likes

182 saves

44 shares

To celebrate the Best Cinematography Oscar going to Hoyte van Hoytema we assembled a post highlighting his work. This was from the Filmmakers Academy Look of Oppenheimer blog and this encouraged people to go revisit the blog.

4,667 likes

1,556 saves

583 shares

An infographic carousel showcasing how Shane lights close-ups in urban night environments. This was a blog post that we turned into a post to encourage people to read the full breakdown on the FA blog.

2,275 likes

1,250 saves

242 shares