FROM 15,000 TO 156,000+ FOLLOWERS ORGANICALLY IN 5 YEARS
Before creating Lost Objects, Kyra Hurlbut began managing social media for Filmmakers Academy in 2020, spearheading their rebrand from Hurlbut Academy and securing new social handles. Since then, the account has organically skyrocketed, achieving record engagement levels with diverse filmmaking educational content. From renowned cinematography tips to stunning carousel breakdowns, our content has reached millions worldwide. Lost Objects also oversees all digital marketing through Meta Ads. Our dedication to organic growth and consistently delivering quality content has driven this remarkable success.
CASE STUDY
To run full social media management across Instagram, Facebook, YouTube, and create/manage TikTok.
TikTok: @filmmakers_academy
The Activity:
- Completely rebranded all channels from Hurlbut Academy to Filmmakers Academy
- Strategized and created new content and graphics for the rebrand
- Promoted new content and mentors
- Created platform specific educational content that led audience to the Filmmakers Academy platform
- Curated/edited video content for YouTube and TikTok
- Ongoing strategy development
-Created TikTok and organically grew the platform to 100K in 5 months
-Unique Hashtags: Curated and used specific hashtags to reach larger audiences. The use of hashtags has helped reach thousands of people and increase engagement and following.
The Results:
In 2024, we reached:
140k organic Instagram followers, the account started with 15k followers in 2020
136k YouTube Subscribers
43k Facebook followers
123k TikTok followers
From 2022 to 2024, we organically grew the FA Instagram 81k followers, received the 100k YouTube subscriber plaque, and created the TikTok account in July 2022 and within 30 days we had 50k organic followers that amounted to 123k.
An In Depth Look: 90 days
From April 16th - July 14th, 2024
Growth:
New followers: 21,915
Accounts reached: 670,000
Accounts engaged: 63,800