From 400 to 16,000+ followers in one year

In July 2023, Lost Objects proudly welcomed our first client, Legacy Grip. Brendan Riel, the owner and a Local 80 Key Grip, initially had a modest following of 400. Through our dedicated social media management and strategic growth efforts, Brendan's following has skyrocketed to almost 16,000—all through organic growth within just a year. Our collaboration has also opened doors for him to lead in-person educational workshops and secure valuable brand partnerships. This remarkable journey underscores the power of tailored social media strategies and the impact of our commitment to client success.

“When I first started with Lost Objects my business Instagram account legacy_grip was at 400 followers. In less than a year they've organically built my account up to over 15,000 followers and counting. There's no "magic trick" or "secret answer". Instead, LO brings an expert level of social strategy catered to my brand's needs that feels both personalized and comprehensive. You're not dealing with a faceless company that simply integrates you into a cookie cutter formula; Brendan and Kyra bring a personalized touch to every step of the process. They keep me involved, care about the minute details, are effective communicators and have implemented a workflow that welcomes success. Lost Objects has been the foundation for establishing my brand's online presence and I wouldn't want to work with anyone else.”

Brendan Riel
Local 80 Key Grip & Owner of Legacy Grip

TESTIMONIAL

  • Blackout box breakdown

    An educational breakdown reel of a rig complete with voiceover and drawing on the image so people get an understanding of the process.

    50,000 views

    1,400 likes

    412 saves

    139 shares

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  • Top thrill 2 reel

    Behind the scenes at Cedar Point! 🎢 Check out our setup for Top Thrill 2, where we've rigged two Komodo cameras onto the coaster for some epic footage.

    53,000 views

    2,340 likes

    301 saves

    440 shares

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  • Adidas Football Reel

    We created a reel to showcase Legacy Grip’s work on the Adidas Football Campaign.

    Within 5 days the reel had:

    70,000 views

    5,000 likes

    1,355 saves

    710 shares

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  • Rig Appreciation Reel

    Rig Appreciation Reel that showcased a lot of Legacy Grip’s most successful rigs and was a collaborative post with Grip Rigs an account with 258k followers.

    151,000 views

    5,458 likes

    1,768 saves

    1,225 shares

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  • Legacy Grip x Aputure x Filmmakers World INFINIMAT Launch

    Aputure approached our team to have Brendan Riel and Legacy Grip test the new Aputure INFIMAT as a paid partnership. This was the launch of the product and a partnership with Filmmakers World, an account with 1.5 million followers.

    302,000 views

    8,840 likes

    904 saves

    2,423 shares

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  • Grip Truck Organization Reel Part 2

    A reel that our Lost Objects team went and filmed to showcase organization in a grip truck with Brendan Riel and his best boy Connor Colby. This was a 2 part series that both amassed 130k views.

    Part 2 Stats:

    Views: 74,700

    Likes: 2,996

    Saves: 491

    Shares: 401

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  • Remy Martin Reel

    A split screen reel of behind the scenes and the final shot from a Remy Martin commercial.

    Views: 18,200

    Likes: 1,476

    Saves: 86

    Shares: 63

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  • 7 Crate Set Cart Reel

    Another educational video that our Lost Objects team captured during one of our content shoots. This broke down their yellow 7 crate cart that carries spays, tape, fabric cuts, expendables, and more!

    60,000 views

    1,743 likes

    357 saves

    292 shares

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  • Paul Russell Music Video Rig Carousel

    Another Paul Russell carousel showcasing all of the unique rigs.

    14,000 likes

    8,900 saves

    2,400 shares

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  • Cadillac Reel

    A reel that our team edited to show the behind the scenes and the final video.

    338,000 views

    5,464 likes

    475 saves

    574 shares

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  • Legacy Grip Cheat Sheet Reel

    Brendan came to us with a brilliant idea to generate new email leads while his new website was under construction. He wanted to offer a free on set grip cheat sheet covering essential details from wind speeds to apple box dimensions. After posting a reel and adding the link to LG's Linktree, followed by a series of story posts, we garnered 500 signups by the end of the day. This achievement was part of a content shoot day where we captured numerous calls-to-action for upcoming announcements.

    31,000 views

    938 likes

    313 saves

    124 shares

    424 new followers from this post

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  • Fender Reel BTS & final video

    A reel our team created that shows a behind the scenes clip and cuts to the final shots in the project.

    35,800 views

    675 likes

    182 saves

    118 shares

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  • Kid Culture Music Video Carousel

    A carousel with behind the scenes images from the “Keep It” Kid Culture music video.

    1,600 likes

    575 saves

    170 shares

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  • Greatest Hits reel

    The goal with this reel was to do a montage of our most successful rig videos and edit it to a trending sound. We mixed in video and photos to quickly cut to the beats.

    14,600 views

    538 likes

    90 saves

    64 shares

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  • Paul Russell Music Video BTS Carousel

    This carousel showed the actual rig, the diagram of how it was idealized, and the final shot.

    9,000 likes

    4,200 saves

    2,000 shares

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  • Cadillac Boldness in Bloom Reel

    Our team edited a reel that showcases behind the scenes from this commercial and shows the final spot. We used a trending song and cut to the music to make it interactive.

    30,600 views

    878 likes

    151 saves

    147 shares

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CASE STUDY

Objective: To manage and grow Legacy Grip's social media presence on Instagram, later expanding to TikTok.

Instagram: @legacy_grip

The Activity:

- Channel Optimization: Cleaned and optimized the channel for maximum impact.

- Content Creation: Developed and posted high-quality content showcasing Legacy Grip’s work.

- Content Strategy: Planned and executed content shoots to capture engaging social media moments.

- Content Editing: Edited videos using trending sounds and styles to attract larger audiences.

- Consistent Posting: Maintained a consistent posting schedule, curating engaging content.

- Collaborations: Partnered with influential accounts like Filmmakers World (1.5M followers) and Grip Rigs (257K followers).

-Paid Partnerships: The success of Legacy Grip’s channels caught the attention of Aputure and resulted in a paid partnership to showcase their INFINIMAT product that launched at NAB 2024. We have since received numerous collaboration requests from other companies. 

-Unique Hashtags: Curated and used specific hashtags to reach larger audiences. The use of hashtags has helped reach thousands of people and increase engagement and following.

Impressive Results:

- Follower Growth: Increased followers from 400 to 16K+ organically in less than a year, without any paid promotions.

 - Net Growth: 16,000+ followers

- Impressions: 3,000,000+

- Reach: 100,000+

- Profile Views: 40,000+

- Website Clicks: 2,000+

- Campaign Success: Launched a free Grip Cheat Sheet campaign, garnering over 500 email sign-ups on the first day.

- Industry Engagement: Attracted collaborations with respected businesses and initiated custom content shoots.

- Workshops: Conducted an in-person workshop with a renowned industry company.


Legacy Grip's rapid growth and increased engagement on social media platforms are a testament to our effective social media management strategies.

Legacy Grip

Legacy Grip